Course Level: Intermediate
Dates and Time: See below ⇊
Max Participants: 5
Lecture Language: English
Conversational Language: English
Location: Zurich Altstetten
Course Type: Classroom
Eligible for discount: Yes (see our Community Membership Scheme).
Social Media became not only a big part of our everyday life, but also a powerful instrument for branding, selling and showcasing your work. For photographers and bloggers Instagram is number one platform for monetization. There are over 1 Billion Instagram users, and learning simple strategies to gain targeted followers can significantly increase your businesses revenue.
This course is developed to help you with understanding the growth strategies on Instagram, analytics of your posts, stories, Lives, IG TV, Influencer Marketing and Monetization. However, remember that Content is King, thus do not jump into this course before fully understanding Instagram Content Strategy. The course is suitable for business owners, photographers, bloggers, influencers and anyone who is willing to grow or/and monetise their accounts.
The instructor is our co-founder Nika, who combines a MSc in Business Management and Digital Strategy degree from the top 3 UK’s university and work experience in one of the biggest Digital Marketing Agencies in London. As well, as she has blogging, photography, influencer and entrepreneurial experience, which she used to create this course and make it incredibly useful.
You will learn:
Understand Instagram algorithm
Understand the growth marketing jargon associated with Instagram
Understand, use and operate analytics tools
Increase Instagram engagement such as likes, comments, saves, shares
Identify, research, and pick the best hashtags for each of their posts
Analyze and understand why other accounts grow
Research and network with other competitor accounts in their space
Increase engagement in their posts with effective caption and CTA strategies
Setup and monitor follow, like, & comment bots in a tasteful way that brings attention to the account
How to work with influencers to grow your brand and increase sales
How to become an influencer and monetise your account through blogging
How to find the right brands to work with in your Instagram account.
How to diversify Instagram income streams
Basic knowledge of Instagram required. You account should be ready for growth strategy implementation (defined account and content strategy). If you feel that you might need more knowledge we highly advice you to take our Instagram Content Strategy 3h first.
Notebook/tablet for notes taking.
Passion, creativity and desire to learn!