Course Level: Beginners
Date and Time: See below ⇊
Max Participants: 6
Lecture Language: English
Conversational Language: English
Location: Zurich Altstetten
Course Type: Classroom
Eligible for discount: Yes (see our Community Membership Scheme).
Social Media became not only a big part of our everyday life, but also a powerful instrument for branding, selling and showcasing your work. For photographers and bloggers Instagram is number one platform for monetization. There are over 1 Billion Instagram users, and learning simple strategies to gain targeted followers can significantly increase your businesses revenue.
This course is developed to help you with understanding the power and limitations of Instagram, all the necessary specifications and features, co-relation with Facebook, branding and content strategy. You will learn growth strategies on Instagram, analytics of your posts, stories, Lives, IG TV, Influencer Marketing and Monetization.
The course is suitable for business owners, photographers, bloggers, influencers and anyone who is willing to grow or/and monetise their accounts.
The instructor is our co-founder Nika, who combines a MSc in Business Management and Digital Strategy degree from the top 3 UK’s university and work experience in one of the biggest Digital Marketing Agencies in London. As well, as she has blogging, photography, influencer and entrepreneurial experience, which she used to create this course and make it incredibly useful.
You will learn:
Learn how to create a successful themed, business, or personal account on Instagram
Understand all Instagram features and their effective use
Understand Instagram algorithm
Create a beautiful, cohesive Instagram feed
Discover useful apps for content creation
Understand the platform specific jargon associated with Instagram
Design content strategy for each Instagram tool (feed, stories, live, IG TV)
Design a cost & time effective content strategy that works for long term growth
Design and execute an effective Instagram Story strategy
Use scheduling tools to better control & manage their future posts
Create a workflow and design a system for their content production
Analyze and understand why content on other accounts work
Understand Instagram algorithm
Understand the growth marketing jargon associated with Instagram
Understand, use and operate analytics tools
Increase Instagram engagement such as likes, comments, saves, shares
Identify, research, and pick the best hashtags for each of their posts
Analyze and understand why other accounts grow
Research and network with other competitor accounts in their space
Increase engagement in their posts with effective caption and CTA strategies
Setup and monitor follow, like, & comment bots in a tasteful way that brings attention to the account
How to work with influencers to grow your brand and increase sales
How to become an influencer and monetise your account through blogging
How to find the right brands to work with in your Instagram account.
How to diversify Instagram income streams
No experience required.
Notebook/tablet for notes taking.
Passion, creativity and desire to learn!