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Instagram Branding & Strategy Course 4h


  • Course Level: Beginners

  • Date and Time: See below ⇊

  • Duration: 4h

  • Max Participants: 6

  • Lecture Language: English

  • Conversational Language: English

  • Location: Zurich

  • Course Type: Classroom

  • Eligible for discount: Yes (see our Community Membership Scheme).

Course Description

Social Media became not only a big part of our everyday life, but also a powerful instrument for branding, selling and showcasing your work. For photographers and bloggers Instagram is number one platform for monetization. There are over 1 Billion Instagram users, and learning simple strategies to gain targeted followers can significantly increase your businesses revenue.

This course is developed to help you with understanding the power and limitations of Instagram, all the necessary specifications and features, co-relation with Facebook, branding and content strategy. You will learn growth strategies on Instagram, analytics of your posts, stories, Lives, IG TV, Influencer Marketing and Monetization.

The course is suitable for business owners, photographers, bloggers, influencers and anyone who is willing to grow or/and monetise their accounts.

The instructor is our co-founder Nika, who combines a MSc in Business Management and Digital Strategy degree from the top 3 UK’s university and work experience in one of the biggest Digital Marketing Agencies in London. As well, as she has blogging, photography, influencer and entrepreneurial experience, which she used to create this course and make it incredibly useful.

You will learn:

  • Learn how to create a successful themed, business, or personal account on Instagram

  • Understand all Instagram features and their effective use

  • Understand Instagram algorithm

  • Create a beautiful, cohesive Instagram feed

  • Discover useful apps for content creation

  • Understand the platform specific jargon associated with Instagram

  • Design content strategy for each Instagram tool (feed, stories, live, IG TV)

  • Design a cost & time effective content strategy that works for long term growth

  • Design and execute an effective Instagram Story strategy

  • Use scheduling tools to better control & manage their future posts

  • Create a workflow and design a system for their content production

  • Analyze and understand why content on other accounts work

  • Understand Instagram algorithm

  • Understand the growth marketing jargon associated with Instagram

  • Understand, use and operate analytics tools

  • Increase Instagram engagement such as likes, comments, saves, shares

  • Identify, research, and pick the best hashtags for each of their posts

  • Analyze and understand why other accounts grow

  • Research and network with other competitor accounts in their space

  • Increase engagement in their posts with effective caption and CTA strategies

  • Setup and monitor follow, like, & comment bots in a tasteful way that brings attention to the account

  • How to work with influencers to grow your brand and increase sales

  • How to become an influencer and monetise your account through blogging

  • How to find the right brands to work with in your Instagram account.

  • How to diversify Instagram income streams


  • No experience required.

  • Notebook/tablet for notes taking.

  • Passion, creativity and desire to learn!